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Short Attention Span Theater by Peggy Nelson

In art, culture, information, media on April 3, 2014 at 23:40

From: Short Attention Span Theater by Peggy Nelson, Berfrois, http://www.berfrois.com

In advertising, our craving for novelty and interruption, and our drive to find patterns and make sense of it all, are lassoed together in the Costco corral. Billboards interrupt our landscapes, exhortations interrupt our songs, short videos interrupt longer videos. Shopping even interrupts shopping, as your activity is tracked through your credit cards, and targeted ads appear on your Facebook page. Phrases, fonts, songs, colors, memes — all these and more have been copyrighted, trademarked, branded, stamped with association. Soon claims will not even need to be staked, as we discover and deploy the exact frequency of yellow that makes you buy. Everywhere these signals invert their surroundings into noise, and capture our attention, even if only for a moment. But those moments accumulate, and we sequence the chaos into patterns and narratives.

There’s precedent for interruptant art in culture-jamming. We can take existing messages and alter them, for art or anarchy. But we can do more that that; there’s plenty of “there” there. Every minute brings more of it. We can seed our own messages, our own forms, our own voices, hesitant and partial though they may be, into the cultural space. In accumulation, small signals may form, if not a presence, than a pressure in the day, a direction, a bent to one’s life.

Read the article

Reposted with permission from: Berfrois

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