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The Dream House By Robert Boucheron

In architecture, history, North America, photography, space on February 10, 2013 at 18:02

From: The Dream House By Robert Boucheron, The Montreal Review, http://www.themontrealreview.com

An industry of books and shelter magazines testifies to the popularity of this domestic daydream. Hanley Wood, for example, publishes American Dream Homes, which describes itself as an “annual showcase of our finest designs. . . the year’s most celebrated homes from the most accomplished designers. . . great photography and meticulous descriptions of the exquisite details.”

The photographs rarely include people, and certainly not the celebrity homeowners. That would disrupt the dream, in which the magazine reader is the happy inhabitant. The text reinforces the subliminal message, inviting the reader on a tour, and implying that all this can be yours. The expense is rarely mentioned, partly because it is obvious, but more because the dream does away with practical concerns. You could win the lottery or inherit a fortune. You could move in tomorrow!

There is nothing unclear about the drawings and photographs. The description is realistic, minutely detailed, and loaded with adjectives. The granite countertop is polished, the fireplace mantel is veined marble, the ceramic tile is imported from Italy, and the wood floor is reclaimed oak from a demolished mill. Look closer, and the lighting is too bright, the colors too intense, the glass too clear. The shadows are missing, just as the untidiness of life is missing. Where is the stray shoe, the carpet stain, the magazine left lying on the couch? The photographs, for all their apparent realism, have been carefully arranged, with hidden lights, and then skillfully edited, to remove the fallen leaf from the plants brought in as props.

Read the essay

Reposted with permission from: The Montreal Review

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