anagnori

Are you immune to received images?

In culture, media, politics, society on October 24, 2012 at 22:22

From: Are you immune to received images?, berfrois, www.berfrois.com

Most people, especially if they are well educated, still believe that advertising (or television, for that matter) has no effect on them or on their beliefs. Their intelligence protects them against invasive imposed imagery, even when an image is repeated a hundred times in their heads. People believe in their immunity even though the imagery does not actually communicate through the language of logic or contemplation. Images ride a freeway into your brain and remain there permanently. No thought is involved. Every advertiser knows this. As a viewer, you may sometimes say, “I don’t believe this,” but the image remains anyway.

My late partner in the advertising business, Howard Gossage, spoke frequently to audiences about “the dirty little secret” among advertisers: that their silly superficial meaningless trivial imagery nonetheless goes into your brain and doesn’t come back out. “It doesn’t matter how observant or intelligent you are,” he said. If you are watching television, you will absorb the images. Once the image is embedded, it is permanently embedded. You cannot get rid of it.

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Reposted with permission from: berfrois

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